The South African Rugby Union (SARU) will be launching a Springbok smartphone application in 2012 which aims to put key information and entertaining content directly into the hands of supporters at the push of a button.
The development of this app is being put out to tender. The Request for Proposal (RFP) document is available from www.sarugby.co.za under the “About Us” menu item.
“The mobile phone landscape has changed significantly in the past couple of years and we at SARU realise the importance of keeping up with technology,” said SARU CEO Jurie Roux.
“We already have a very well-established website, mobisite and various social media channels, and the development of the smartphone app is the logical next step in putting our supporters in direct touch with the Springboks and South African rugby.
“The project will be run by our Corporate Affairs Department and we will aim to launch on all makes of smartphone by the time England play the Springboks in three Tests in June, the same time as the IRB Junior World Championships are being hosted in South Africa.”
Apart from regular features such as news, fixtures, results, logs and player profiles, the app will also have exclusive content generated from within the Bok camp and other national teams, with the aim of bringing the fan closer to the team.